Released on = July 9, 2006, 2:48 am

Press Release Author = Brooke Arnao

Industry = Management

Press Release Summary = "Istanbul for Aficionados," a 35-minute documentary produced
by WordSmith Advertising, will begin showing in Istanbul's leading five-star hotels
on July 10, 2006.

Press Release Body = ISTANBUL, TURKEY, July 9, 2005 -- WordSmith Advertising, the
first international advertising agency in Istanbul is proud to announce, "Istanbul
for Aficionados." This 35-minute advertising supported documentary, produced by
WordSmith Advertising in conjunction with Yalan Dunya Production on the basis of a
script by the noted poet, John Ash, and music by top Turkish composer, Iskender
Paydas, will begin showing in almost 20 of Istanbul's leading five-star hotels on
July 10, 2006.

"While there are countless Istanbul promotional films, they are all designed to
attract visitors to the city, not to inform, guide and entertain visitors who are
actually in Istanbul," said Mr. Beau Higgins, Managing Director of WordSmith
Advertising "Istanbul for Aficionados, was designed specifically to cater to the
sophisticated tastes of five-star hotel guests and was created to meet the needs of
viewers and advertisers as well."

After a brief impressionistic introduction, the film is divided into four main
sections. The first, The Byzantine City, is a serious study of Byzantine art and
architecture from the 6th century to the 14th century, taking in such masterpieces
as Hagia Sophia and the Church of Saint Savior in Chora.

The second, The Ottoman City, turns its attention to the great mosques and public
buildings that make Istanbul's skyline unique, but also evokes the Ottoman way of
life, as exemplified by the Grand Bazaar and Topkapi Palace. It takes a look at such
traditional Turkish crafts as carpet and jewelry making, paying visits to Bazaar 54
and Stork's Jewelry.

Part three, The Changing City, moves on to the 18th century, when Istanbul began to
change rapidly. It follows the rise of the city's famous European quarter, Pera,
now Beyoglu, which remains one of Istanbul's centers of café society and nightlife.
The film then moves to such affluent districts as Nisantasi, and ends with the
post-modern architecture of Levent and Maslak, where visitors get a chance to see
the architecturally innovative shopping and lifestyle emporium, Kanyon, before
discovering the flavors of Turkish kebabs at Tike.

The fourth and final section, The Bosphorus, is a tour of this storied waterway that
links Europe and Asia accompanied by some of the most enchanting movements of
Iskender Paydas\' original score. After taking in palaces, fortresses, water-front
mansions and charming traditional villages, the film treats visitors to a night at
Reina, Istanbul's elegant Bosphorus-side dining and nightlife venue.

The film is the first of its kind in Turkey, providing guests with a tour of
Istanbul, a breadth of information and a first-hand look at a few of its best
establishments before even setting foot outside their hotel room. WordSmith has
long provided clients with first-hand creative insight into markets around the
world, helping them increase international visibility and effectiveness.

About WordSmith

WordSmith Advertising is Turkey's first internationally-oriented full-service
advertising agency. Since 1996, WordSmith has created advertising that transcends
borders, serving its clients in a total of 17 languages from concept creation and
copywriting to graphic design and printing. WordSmith provides its clients with
international print media buying, public relations services, film production,
interactive CD ROM design production and website design.


WordSmith Advertising
Contact:
+90 (0) 212.287.3970
http://www.wordsmith.com.tr

This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. All statements other than statements of historical
fact are statements that could be deemed forward-looking statements. WordSmith
Advertising assumes no obligation to update these forward-looking statements.

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Web Site = http://www.wordsmith.com.tr

Contact Details = WordSmith Advertising
+90 (0) 212.287.3970
http://www.wordsmith.com.tr